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Insights

Formulation notes and sourcing guidance

Practical articles for formulators and brand owners working in personal care and home care. Written around the materials we actually supply.

5 articles

Anti-dandruff
25 August 20264 min read
Formulating an anti-dandruff shampoo
Anti-dandruff shampoo is one of the most consistently commercial briefs in hair care, and one of the easiest to get wrong — usually by letting the rest of the formula wash the active straight off the scalp.
Natural Scrubs
25 August 20264 min read
Choosing a natural exfoliant after microbeads
Plastic microbeads are out of the market. The natural replacements behave very differently from each other, and the differences show up on a customer's face.
Natural Extracts
25 August 20264 min read
Botanical extracts for uneven skin tone
Evening out skin tone is the single most common brief in this market. Botanical extracts are the usual starting point — here is what they do, and where the line sits between a claim you can defend and one you cannot.
Carrier Oils
25 August 20264 min read
Choosing a carrier oil for skin and hair
Carrier oils are chosen far too often on price alone. Weight, feel and oxidation stability are what a customer actually notices, and they vary enormously across the category.
Milk Extracts
25 August 20264 min read
Formulating with coconut and oat milk extracts
Milk extracts are asked about more often than almost anything else in the range, usually by someone building a soothing cream or a bath product. Here is what they do, where they go, and what to watch.

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